Marketing plays a vital role in any business growth. Writing marketing letters which are effective and impactful can take some practice, but it can be done. The main reason why most marketing letters fail is, because they tend to focus on the wrong issues.
The important thing to remember when writing these letters is that the focus of your letter must be on the reader. If you are able to convey how advantageous your product/service is to the readers, then you have caught their attention. This is one of the main requirements of writing a good marketing letter.
Once you have the attention of the reader, try and generate interest and desire for your product/service. You can then follow it up with appropriate action.
While writing, keep the language simple and the tone friendly and positive. Instead of using clichés and flowery language, stick to facts and back it up with suitable examples or references.
The first and final paragraphs of the letter are very important as they are the ones which can leave a lasting impression on the reader. So, make sure to make them the most attention-grabbing ones.